Defining a brand or product's value proposition is fundamental to the process of orchestrating a profitable growth strategy. LAO Strategy helps challenger brands determine and leverage their value proposition by unlocking the value that derives from consumers finding the brand rather the brand seeking out and paying for consumers.
With a properly defined and meaningful value proposition, LAO Strategy enables brands to leverage their opportunity in the marketplace.
Once a brand can generate purchase intent through its value proposition, LAO Strategy directs brands to expand its consumer audiences through strategic marketing campaigns.
LAO Strategy enables challenger brands to overcome resource constraints to optimize new opportunities mindful of immediate revenue and profitability goals.
An integrated strategy is more critical at this stage than any other. LAO specializes in scalable growth strategies that advance CPG brands.
